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Investigating effects of pro-environmental practices in clothing repair behaviour
Citation
Potdar, B and McNeill, L and McQueen, R, Investigating effects of pro-environmental practices in clothing repair behaviour, Proceedings of the 2022 ANZMAC Conference Proceedings: Reconnect & Reimagine, 05-07 December 2022, Perth, pp. 183-185. (2022) [Refereed Conference Paper]
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Abstract
Consumers of fashion continue to buy in increasing volume and show little regard for the nature of the fashion they are selecting (Gorowek et al., 2012). Further, there remains a noticeable gap between consumer perceptions of the useful life of fashion garments and that of the technical service life of those garments (Zamani et al., 2017), with high-volume purchasers of fashion exhibiting intentions to dispose of garments in increasingly fast cycles (Cox et al., 2013). Garment life-extension practice requires consumers to desire longevity from fashion products, which is intrinsically bound to consumer perceptions of the ultimate value of the garments they select, regarding their fashion identity (Armstrong et al., 2015). The fashion system, based on an ephemeral notion of style, encourages consumers to value the new and to pursue changes in personal style via the discard of useable garments in favour of the latest fashion (Laitala, 2014). There is, however, evidence that fashion-sensitive consumers are open to undertaking garment life extension actions when they perceive garments to hold a value that endures beyond the usual fashion lifecycle, such as garments produced by brands that support a consumer’s style identity or those that have a high price tag (McNeill et al., 2020).
Item Details
Item Type: | Refereed Conference Paper |
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Keywords: | pro-environmental practices, sustainable fashion consumption, clothing repair behaviour |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Consumer behaviour |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Potdar, B (Dr Balkrushna Potdar) |
ID Code: | 154883 |
Year Published: | 2022 |
Deposited By: | Marketing |
Deposited On: | 2023-01-17 |
Last Modified: | 2023-01-17 |
Downloads: | 0 |
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