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Virtual world experimentation: an exploratory study


Chesney, T and Chuah, S-H and Hoffmann, R, Virtual world experimentation: an exploratory study, Journal of Economic Behavior and Organization, 75, (1) pp. 618-635. ISSN 0167-2681 (2009) [Refereed Article]

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DOI: doi:10.1016/j.jebo.2009.05.026


We explore the scientific potential of virtual worlds for experimental economics in terms of the subject pools and experimental platforms they present. Our results offer tentative, qualified support for virtual world experimentation. Overall, the behaviour of virtual subjects recruited, incentivised and observed within Second Life across a range of five standard experimental games was not found to differ significantly from established standard results. In addition, we identify certain methodological opportunities and challenges which confront virtual world experimenters.

Item Details

Item Type:Refereed Article
Keywords:virtual worlds, experiments
Research Division:Economics
Research Group:Applied economics
Research Field:Behavioural economics
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Preference, behaviour and welfare
UTAS Author:Chuah, S-H (Professor Swee-Hoon Chuah)
UTAS Author:Hoffmann, R (Professor Robert Hoffmann)
ID Code:154757
Year Published:2009
Web of Science® Times Cited:54
Deposited By:Economics
Deposited On:2023-01-04
Last Modified:2023-01-04

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