In 2020, the Australian Government proposed a new model of higher education funding that purported to incentivise study in national priority areas. However, despite shortages of social workers, the initial proposal doubled the student fee contribution for a social work degree. The Save Social Work Australia campaign was established by the Australian Council of Heads of Schools of Social Work to redress errant assumptions underpinning the funding of social work education and to lobby for social work to be funded at the same level as other allied health programs. A successful social media campaign resulted in the reclassification of social work prior to promulgation of the legislation as one of only two academic disciplines to achieve this outcome. This article demonstrates that social media can be an effective tool for social workers engaged in political lobbying.