Architecture plays important and varied roles within the social practices of tourists; in this paper we explore how architecture does more than provide content matter for photography but also affords infrastructure for gazing and performing. We adopt the Museum of Old and New Art (Mona) in Hobart, Tasmania, Australia as a case and take a visual methodology approach, using content and thematic analysis of photographs uploaded to the social networking site Yelp.com to understand what visitors to Mona photograph. In studying image-making practices of visitors, the paper contributes knowledge that will provide a deeper understanding of what people photograph when they visit architecture, how these images relate to ‘official’ destination marketing, and how architecture provides frames and platforms for visual practices.

Item Type:	Refereed Article
Keywords:	architecture, tourist gaze, social networking sites, Museum of Old and New Art, icons
Research Division:	Built Environment and Design
Research Group:	Architecture
Research Field:	Architectural history, theory and criticism
Objective Division:	Expanding Knowledge
Objective Group:	Expanding knowledge
Objective Field:	Expanding knowledge in built environment and design
UTAS Author:	Sawyer, M (Dr Mark Sawyer)
UTAS Author:	Lindsay, G (Dr Georgia Lindsay)
ID Code:	154296
Year Published:	In Press
Deposited By:	Architecture and Design
Deposited On:	2022-11-22
Last Modified:	2022-12-20
Downloads:	0