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How supermarket design influences what you put in your trolley: Interview with Nicola Heath

Citation

Grimmer, L, How supermarket design influences what you put in your trolley: Interview with Nicola Heath, ABC News Online, Australia, 12 November 2022 (2022) [Media Interview]


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Abstract

"All of this is done on purpose," says Louise Grimmer, a senior lecturer in retail marketing at the University of Tasmania. "When we see fresh things, like flowers and fruit and vegetables, it puts us in a good mood, we might be more relaxed, and we’re going to spend more money if we’re relaxed and feeling good." Already you’ve chosen your trolley – the bigger the better, from the supermarket’s point of view. "There has been some research that has shown when you have a big trolley, you’re spending about 40 per cent more – and I know I have done that," says Grimmer.

Item Details

Item Type:Media Interview
Keywords:supermarkets, retail, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Retail
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:154226
Year Published:2022
Deposited By:Marketing
Deposited On:2022-11-14
Last Modified:2022-12-06
Downloads:0

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