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How supermarket design influences what you put in your trolley: Interview with Nicola Heath
Citation
Grimmer, L, How supermarket design influences what you put in your trolley: Interview with Nicola Heath, ABC News Online, Australia, 12 November 2022 (2022) [Media Interview]
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Abstract
"All of this is done on purpose," says Louise Grimmer, a senior lecturer in retail marketing at the University of Tasmania.
"When we see fresh things, like flowers and fruit and vegetables, it puts us in a good mood, we might be more relaxed, and we’re going to spend more money if we’re relaxed and feeling good."
Already you’ve chosen your trolley – the bigger the better, from the supermarket’s point of view.
"There has been some research that has shown when you have a big trolley, you’re spending about 40 per cent more – and I know I have done that," says Grimmer.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | supermarkets, retail, consumer behaviour |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Commercial services |
| Research Field: | Retail |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 154226 |
| Year Published: | 2022 |
| Deposited By: | Marketing |
| Deposited On: | 2022-11-14 |
| Last Modified: | 2022-12-06 |
| Downloads: | 0 |
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