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Tasmanian dairy farmers' attitudes towards using e-extension methods, strengthening the dairy extension system for a sustainable dairy industry in Tasmania, Australia

Citation

Afzal, A and Kilpatrick, S and Turner, LR, Tasmanian dairy farmers' attitudes towards using e-extension methods, strengthening the dairy extension system for a sustainable dairy industry in Tasmania, Australia, Sustainability, 14, (21) pp. 1-13. ISSN 2071-1050 (2022) [Refereed Article]


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Copyright Statement

© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY 4.0) license (https://creativecommons.org/licenses/by/ 4.0/).

DOI: doi:10.3390/su142114585

Abstract

The Tasmanian dairy industry is one of the major contributors to the Tasmanian economy and Australia’s export portfolio. The Tasmanian Government funding plan (2018–2023) for RD&E focuses on sustainable dairy farm production with an impact pathway incorporating provisions for extension services. Considering the need for an effective extension system, the continued adaptation of extension services is required to ensure that there is a collaborative and learning mechanism between extension experts and farmers that supports relationship building and innovation. E-extension methods can increase dairy farmers’ access to timely information while addressing time and cost challenges by reducing personal visits and establishing frequent communications between farmers and extension workers. This study uses the Technology Acceptance Model (TAM) to understand the attitudes of dairy farmers toward using E-extension methods. It was revealed that dairy farmers who are young, educated, and managing dairy farms with large herd sizes hold positive attitudes toward E-extension. These farmers regularly seek online dairy-related guidance as well as regularly participate in different extension activities. This study concludes that establishing a hybrid framework incorporating E-extension methods with complementary face-to-face extension activities will help maintain a profitable and sustainable dairy industry in Tasmania.

Item Details

Item Type:Refereed Article
Keywords:dairy industry, dairy farmers, dairy extension, E-extension, technology acceptance model, sustainability
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Agriculture, land and farm management
Research Field:Sustainable agricultural development
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in the agricultural, food and veterinary sciences
UTAS Author:Afzal, A (Mr Adeel Afzal)
UTAS Author:Kilpatrick, S (Professor Sue Kilpatrick)
UTAS Author:Turner, LR (Dr Lydia Turner)
ID Code:154199
Year Published:2022
Deposited By:Education
Deposited On:2022-11-09
Last Modified:2023-01-09
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