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Australians are increasingly embracing Halloween. Hereís why: Interview with Sezen Bakan

Citation

Grimmer, L, Australians are increasingly embracing Halloween. Here's why: Interview with Sezen Bakan, The New Daily, Australia, 15 October 2022 (2022) [Media Interview]


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Official URL: https://thenewdaily.com.au/finance/2022/10/15/hall...

Abstract

The spooky season might be imported from the United States, but consumers are expected to spend hundreds of millions of dollars on this yearís Halloween celebrations amid a push from retailers. One in four Australians intends to celebrate Halloween this year by attending or hosting a themed party, decorating their homes, wearing costumes, or welcoming trick-or-treaters, Australian Retailers Association and Roy Morganís first annual Halloween survey found.

Item Details

Item Type:Media Interview
Keywords:retail, Halloween, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Retail
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:153928
Year Published:2022
Deposited By:Marketing
Deposited On:2022-10-17
Last Modified:2022-10-27
Downloads:0

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