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Australians are increasingly embracing Halloween. Here’s why: Interview with Sezen Bakan
Citation
Grimmer, L, Australians are increasingly embracing Halloween. Here's why: Interview with Sezen Bakan, The New Daily, Australia, 15 October 2022 (2022) [Media Interview]
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Official URL: https://thenewdaily.com.au/finance/2022/10/15/hall...
Abstract
The spooky season might be imported from the United States, but consumers are expected to spend hundreds of millions of dollars on this year’s Halloween celebrations amid a push from retailers.
One in four Australians intends to celebrate Halloween this year by attending or hosting a themed party, decorating their homes, wearing costumes, or welcoming trick-or-treaters, Australian Retailers Association and Roy Morgan’s first annual Halloween survey found.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, Halloween, marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Commercial services |
| Research Field: | Retail |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 153928 |
| Year Published: | 2022 |
| Deposited By: | Marketing |
| Deposited On: | 2022-10-17 |
| Last Modified: | 2022-10-27 |
| Downloads: | 0 |
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