eCite Digital Repository
Social media usage and acceptance in higher education: a structural equation model
Citation
Al-Rahmi, AM and Shamsuddin, A and Wahab, E and Al-Rahmi, WM and Alismaiel, OA and Crawford, J, Social media usage and acceptance in higher education: a structural equation model, Frontiers in Education, 7 Article 964456. ISSN 2504-284X (2022) [Refereed Article]
 | PDF (Published Version) 2Mb |
Copyright Statement
© 2022 Al-Rahmi, Shamsuddin,Wahab, Al-Rahmi, Alismaiel and Crawford. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0). https://creativecommons.org/licenses/by/4.0/
DOI: doi:10.3389/feduc.2022.964456
Abstract
The adoption and use of social media as an educational technology in higher education has been exacerbated during the COVID-19 pandemic. As a result, this study applied the unified theory of usage and acceptance of technology theory and the technology acceptance model as predictors of behavioral intention to use social media and actual social media use. These, as posited by the model, affect the performance impact of social media usage. This study involved a quantitative survey with 312 undergraduate university students in Malaysia. Using structural equation modeling, this study identified that unified theory of usage and acceptance of technology theory and the technology acceptance model influence behavioral intentions to use and actual use of social media, resulting in an improved performance impact. That is, when students see the value in particular technologies, feel their performance (e.g., passing their studies) will be improved by using that technology, offers behavioral nudges toward adoption and use.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | unified theory of usage and acceptance of technology theory, technology acceptance model, social media, performance expectancy |
| Research Division: | Education |
| Research Group: | Education systems |
| Research Field: | Higher education |
| Objective Division: | Education and Training |
| Objective Group: | Learner and learning |
| Objective Field: | Higher education |
| UTAS Author: | Crawford, J (Dr Joseph Crawford) |
| ID Code: | 153857 |
| Year Published: | 2022 |
| Web of Science® Times Cited: | 2 |
| Deposited By: | Management |
| Deposited On: | 2022-10-11 |
| Last Modified: | 2022-12-08 |
| Downloads: | 12 View Download Statistics |
Repository Staff Only: item control page