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Social media usage and acceptance in higher education: a structural equation model

Citation

Al-Rahmi, AM and Shamsuddin, A and Wahab, E and Al-Rahmi, WM and Alismaiel, OA and Crawford, J, Social media usage and acceptance in higher education: a structural equation model, Frontiers in Education, 7 Article 964456. ISSN 2504-284X (2022) [Refereed Article]


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Copyright Statement

2022 Al-Rahmi, Shamsuddin,Wahab, Al-Rahmi, Alismaiel and Crawford. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0). https://creativecommons.org/licenses/by/4.0/

DOI: doi:10.3389/feduc.2022.964456

Abstract

The adoption and use of social media as an educational technology in higher education has been exacerbated during the COVID-19 pandemic. As a result, this study applied the unified theory of usage and acceptance of technology theory and the technology acceptance model as predictors of behavioral intention to use social media and actual social media use. These, as posited by the model, affect the performance impact of social media usage. This study involved a quantitative survey with 312 undergraduate university students in Malaysia. Using structural equation modeling, this study identified that unified theory of usage and acceptance of technology theory and the technology acceptance model influence behavioral intentions to use and actual use of social media, resulting in an improved performance impact. That is, when students see the value in particular technologies, feel their performance (e.g., passing their studies) will be improved by using that technology, offers behavioral nudges toward adoption and use.

Item Details

Item Type:Refereed Article
Keywords:unified theory of usage and acceptance of technology theory, technology acceptance model, social media, performance expectancy
Research Division:Education
Research Group:Education systems
Research Field:Higher education
Objective Division:Education and Training
Objective Group:Learner and learning
Objective Field:Higher education
UTAS Author:Crawford, J (Dr Joseph Crawford)
ID Code:153857
Year Published:2022
Web of Science® Times Cited:2
Deposited By:Management
Deposited On:2022-10-11
Last Modified:2022-12-08
Downloads:12 View Download Statistics

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