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Factors influencing intention to apply spatial approaches to on-farm experimentation: insights from the Australian winegrape sector


Song, X and Evans, KJ and Bramley, RGV and Kumar, Saideepa, Factors influencing intention to apply spatial approaches to on-farm experimentation: insights from the Australian winegrape sector, Agronomy for Sustainable Development, 42 Article 96. ISSN 1773-0155 (2022) [Refereed Article]

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Copyright The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License (

DOI: doi:10.1007/s13593-022-00829-w


Grape growers are often constrained by available time and labor to conduct trials that deliver informative results. Spatially distributed trial designs coupled with data collection using sensing technologies can introduce efficiencies and also account for the impact of land variability on trial results. Various spatial approaches have been proposed, yet how farmers perceive them is largely unknown. We collaborated with four wine businesses in Australia to explore how grape growers and viticultural consultants perceive a simplified spatial approach to experimentation involving one or more vineyard rows or "strips." In each case, the simplified strip approach was applied alongside growers' or consultants' own methods to compare the perceived value of different methods. The Theory of Planned Behavior was used as an analytical framework to identify factors influencing participants' intentions towards adopting the strip approach. Our findings show that growers and consultants perceived several advantages of the strip approach over their own methods. Key factors impeding uptake were resource constraints for collecting trial data and lack of skills and knowledge to use and analyze spatial data to position the trial and interpret results. These constraints highlight the need to support growers and consultants who see value in this approach by developing automated and affordable measurements for viticultural variables beyond yield, and by providing training on how to analyze and interpret spatial and response data. This study provides novel insights for private and public sectors on where to focus efforts to facilitate adoption of spatial approaches to On-Farm Experimentation by specific target audiences.

Item Details

Item Type:Refereed Article
Keywords:vineyard trial, experiment, on-farm grape grower, adoption, practice change, precision agriculture, spatial variation, viticulture, theory of planned behaviour
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Horticultural production
Research Field:Oenology and viticulture
Objective Division:Plant Production and Plant Primary Products
Objective Group:Industrial crops
Objective Field:Wine grapes
UTAS Author:Song, X (Miss Xinxin Song)
UTAS Author:Evans, KJ (Professor Katherine Evans)
UTAS Author:Bramley, RGV (Dr Robert Bramley)
UTAS Author:Kumar, Saideepa (Ms Saideepa Kumar)
ID Code:153352
Year Published:2022
Web of Science® Times Cited:1
Deposited By:TIA - Research Institute
Deposited On:2022-09-15
Last Modified:2022-11-25
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