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Cleo Massey, Tegan Hawes, Brooke Sawyard Brooke O'Keefe have amassed thousands of followers on Instagram: Interview with Satria Dyer-Darmawan
Citation
Grimmer, L, Cleo Massey, Tegan Hawes, Brooke Sawyard Brooke O'Keefe have amassed thousands of followers on Instagram: Interview with Satria Dyer-Darmawan, The Examiner, Australia, 5 September 2022 (2022) [Media Interview]
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Official URL: https://www.examiner.com.au/story/7874962/revealed...
Abstract
Influencer culture is increasing in Launceston according to Dr Louise Grimmer, a senior lecturer in marketing at the Tasmanian School of Business and Economics.
"An influencer is someone who has the ability to influence the behaviours of others due to their real or perceived authority or status," Dr Grimmer said.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | social media, marketing, influencers, Instagram, Launceston |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 153096 |
| Year Published: | 2022 |
| Deposited By: | Marketing |
| Deposited On: | 2022-09-06 |
| Last Modified: | 2022-10-27 |
| Downloads: | 0 |
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