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Cleo Massey, Tegan Hawes, Brooke Sawyard Brooke O'Keefe have amassed thousands of followers on Instagram: Interview with Satria Dyer-Darmawan

Citation

Grimmer, L, Cleo Massey, Tegan Hawes, Brooke Sawyard Brooke O'Keefe have amassed thousands of followers on Instagram: Interview with Satria Dyer-Darmawan, The Examiner, Australia, 5 September 2022 (2022) [Media Interview]


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Official URL: https://www.examiner.com.au/story/7874962/revealed...

Abstract

Influencer culture is increasing in Launceston according to Dr Louise Grimmer, a senior lecturer in marketing at the Tasmanian School of Business and Economics. "An influencer is someone who has the ability to influence the behaviours of others due to their real or perceived authority or status," Dr Grimmer said.

Item Details

Item Type:Media Interview
Keywords:social media, marketing, influencers, Instagram, Launceston
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:153096
Year Published:2022
Deposited By:Marketing
Deposited On:2022-09-06
Last Modified:2022-10-27
Downloads:0

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