Partnering with the Australian cherry industry: a responsive and participatory extension approach

RD&E has shifted from Australian government to private sector providers over the last few decades. This requires new approaches to public and private partnerships. A four-year program was designed that identified relevant expertise, whether grower, consultant, researcher or international expert, and relevant grower topics presented by annual 'road show' campaigns. Growers were surveyed on the design and effectiveness of the program. Growers indicated that small regional groups work best, but they need to be assisted by advisors and researchers. Growers also indicated they should have the ability to be self-directed. Growers want on-farm field days and informal and formal information sessions. Results show that multiple research and extension methods are required to deliver a broad range of priority information to a diverse range of growers and regions. Almost all of the 308 growers (62% of the total industry) who were surveyed indicated they would participate in a future national development program. This program has enabled information flow between growers, consultants/advisors and researchers which facilitated the adoption of new ideas and technology.