Veal, F and Breen, J, Targeted pain relief or targeted marketing? The truth hurts, The Conversation, The Conversation Media Group Ltd, Australia (2013) [Newspaper Article]
Official URL: https://theconversation.com/targeted-pain-relief-o...
A visit to the pharmacy for pain relief can be complicated. As consumers, we are faced with a bewildering choice of pain relief options. But why?
Within the Nurofen range we have Nurofen for back pain, Nurofen for tension headaches, Nurofen for migraines, Nurofen for period pain, Zavance. Within the Panadol range we have Panadol back and neck, Panadol rapid, Panadol Osteo. And then we face the choice of gel caps, caplets, tablets, soluble tablets …
So is there really a difference in these types of products or is it just a marketing ploy that leaves our homes resembling a pharmacy?
|Item Type:||Newspaper Article|
|Research Division:||Biomedical and Clinical Sciences|
|Research Group:||Pharmacology and pharmaceutical sciences|
|Research Field:||Clinical pharmacy and pharmacy practice|
|Objective Group:||Clinical health|
|Objective Field:||Human pain management|
|UTAS Author:||Veal, F (Dr Felicity Veal)|
|UTAS Author:||Breen, J (Associate Professor Juanita Breen)|
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