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Targeted pain relief or targeted marketing? The truth hurts


Veal, F and Breen, J, Targeted pain relief or targeted marketing? The truth hurts, The Conversation, The Conversation Media Group Ltd, Australia (2013) [Newspaper Article]

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A visit to the pharmacy for pain relief can be complicated. As consumers, we are faced with a bewildering choice of pain relief options. But why?

Within the Nurofen range we have Nurofen for back pain, Nurofen for tension headaches, Nurofen for migraines, Nurofen for period pain, Zavance. Within the Panadol range we have Panadol back and neck, Panadol rapid, Panadol Osteo. And then we face the choice of gel caps, caplets, tablets, soluble tablets

So is there really a difference in these types of products or is it just a marketing ploy that leaves our homes resembling a pharmacy?

Item Details

Item Type:Newspaper Article
Keywords:analgesics, advertising
Research Division:Biomedical and Clinical Sciences
Research Group:Pharmacology and pharmaceutical sciences
Research Field:Clinical pharmacy and pharmacy practice
Objective Division:Health
Objective Group:Clinical health
Objective Field:Human pain management
UTAS Author:Veal, F (Dr Felicity Veal)
UTAS Author:Breen, J (Associate Professor Juanita Breen)
ID Code:151199
Year Published:2013
Deposited By:Pharmacy
Deposited On:2022-07-25
Last Modified:2022-07-25

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