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A semiotic cultural psychology theory analysis of the signs 'We', 'Us', 'I' and 'Me'

Citation

Rutherford, G, A semiotic cultural psychology theory analysis of the signs 'We', 'Us', 'I' and 'Me', Culture and Psychology pp. 1-6. ISSN 1354-067X (2022) [Refereed Article]


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DOI: doi:10.1177/1354067X211066817

Abstract

Relevant to the emerging field of semiotic cultural psychology theory (SCPT), the present paper considers 'We', 'Us', 'I' and 'Me' as semiotic and cultural psychology phenomena. Drawing on the semiotics of Saussure, Peirce, Jakobson, and Cousins, a semiotic dynamic 'double-dyadic' model of the signifier and the referent is proposed. For each 'We', 'Us', 'I' and 'Me', the COVID-19 global pandemic related cases are used to analyse and illustrate the signifier-referent model. Implications are drawn from the new model for the complex systems entailed in organizing self and culture. Finally, suggestions are made for testing the model.

Item Details

Item Type:Refereed Article
Keywords:semiotic cultural psychology theory, signifier, referent, intra/inter-personal, intra/intercultural, identities, relations, person-oriented qualitative method, COVID-19
Research Division:Human Society
Research Group:Anthropology
Research Field:Linguistic anthropology
Objective Division:Environmental Policy, Climate Change and Natural Hazards
Objective Group:Other environmental policy, climate change and natural hazards
Objective Field:Other environmental policy, climate change and natural hazards not elsewhere classified
UTAS Author:Rutherford, G (Mr Glen Rutherford)
ID Code:150729
Year Published:2022
Deposited By:Geography and Spatial Science
Deposited On:2022-06-27
Last Modified:2022-06-27
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