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Communicating the right to food sovereignty: the voice of the campesino in the global campaign for agrarian reform
Historically, the ‘campesino’ or peasant farmer has been marginalised from the public sphere. This paper explores how La Via Campesina, the world’s largest independent social movement, has employed framing techniques to legitimise the claims of a diverse membership through its Global Campaign for Agrarian Reform. It is proposed that frame strategists within the movement are effectively challenging dominant paradigms of land reform by engaging in public relations activities, including relationship management, alliance building and strategic repositioning within a broader network or ‘counterpublic’ of social justice organisations.
History
Publication title
PrismVolume
6Pagination
1-12ISSN
1448-4404Department/School
School of Creative Arts and MediaPublisher
Center for Culture-Centered Approach to Research and EvaluationPlace of publication
AustraliaRights statement
Copyright 2009 The AuthorRepository Status
- Restricted
