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Communicating the right to food sovereignty: the voice of the campesino in the global campaign for agrarian reform

Citation

Mann, A, Communicating the right to food sovereignty: the voice of the campesino in the global campaign for agrarian reform, Prism, 6, (2) pp. 1-12. ISSN 1448-4404 (2009) [Refereed Article]


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Abstract

Historically, the ‘campesino’ or peasant farmer has been marginalised from the public sphere. This paper explores how La Via Campesina, the world’s largest independent social movement, has employed framing techniques to legitimise the claims of a diverse membership through its Global Campaign for Agrarian Reform. It is proposed that frame strategists within the movement are effectively challenging dominant paradigms of land reform by engaging in public relations activities, including relationship management, alliance building and strategic repositioning within a broader network or ‘counterpublic’ of social justice organisations.

Item Details

Item Type:Refereed Article
Keywords:public relations, activism, social movements, communication, food systems
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Environmental communication
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:Communication not elsewhere classified
UTAS Author:Mann, A (Professor Alana Mann)
ID Code:150688
Year Published:2009
Deposited By:Media
Deposited On:2022-06-24
Last Modified:2022-06-29
Downloads:0

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