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Communication, organisation, and action: theory-building for social movements


Mann, A, Communication, organisation, and action: theory-building for social movements, Communication Research and Practice, 1, (2) pp. 150-173. ISSN 2204-1451 (2015) [Refereed Article]

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DOI: doi:10.1080/22041451.2015.1048040


This paper addresses the need for new approaches to understand the processes through which communicative interactions create, re-create, and change transnational social movements. It proposes that CCO, the communicative theory of the constitution of organisation, provides useful concepts for analysing the communication practices of social movements in an organisational field dominated by global market integration and supranational governance. The author draws on a case study of La Vía Campesina, a transnational network of over 160 rural peoples’ organisations in more than 70 countries. Through applying the four-flow model of CCO – focused on communicative processes including membership negotiation, organisational self-structuring, activity coordination, and institutional positioning – she explores how the global social movement is communicatively constituted and suggests directions for future research.

Item Details

Item Type:Refereed Article
Keywords:activism, social movements, communication, food systems, transnational, networks, La Via Campesina
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Environmental communication
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:Communication not elsewhere classified
UTAS Author:Mann, A (Professor Alana Mann)
ID Code:150671
Year Published:2015
Web of Science® Times Cited:2
Deposited By:Media
Deposited On:2022-06-24
Last Modified:2022-06-24

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