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Investigating the impact of young consumers' religiosity on digital piracy


Arli, D and Tjiptono, F and Casidy, R and Phau, I, Investigating the impact of young consumers' religiosity on digital piracy, International Journal of Consumer Studies, 42, (6) pp. 792-803. ISSN 1470-6423 (2018) [Refereed Article]

Copyright Statement

2018 John Wiley & Sons Ltd

DOI: doi:10.1111/ijcs.12443


The purpose of the current study is to explore the influence of young consumers' religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n= 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers' attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.

Item Details

Item Type:Refereed Article
Keywords:deterrence theory, digital piracy, ethics theory, Indonesia, religiosity, theory of planned behavior
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer behaviour
Objective Division:Culture and Society
Objective Group:Ethics
Objective Field:Technological ethics
UTAS Author:Arli, D (Dr Denni Arli)
ID Code:150587
Year Published:2018
Web of Science® Times Cited:7
Deposited By:TSBE
Deposited On:2022-06-21
Last Modified:2022-08-01

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