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Investigating the impact of young consumers' religiosity on digital piracy
journal contribution
posted on 2023-05-21, 08:43 authored by Denni ArliDenni Arli, Tjiptono, F, Casidy, R, Phau, IThe purpose of the current study is to explore the influence of young consumers' religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n = 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers' attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.
History
Publication title
International Journal of Consumer StudiesVolume
42Issue
6Pagination
792-803ISSN
1470-6423Department/School
TSBEPublisher
Wiley-Blackwell Publishing Ltd.Place of publication
United KingdomRights statement
© 2018 John Wiley & Sons LtdRepository Status
- Restricted