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Australian migrants' social cultural adaptation and consumption behaviour towards food and alcohol
journal contribution
posted on 2023-05-21, 08:43 authored by Denni ArliDenni Arli, Kim, J, Rundle-Thiele, S, Tkaczynski, AAustralia is one of the most successful multicultural countries in the world due to successive waves of migration from Europe and recently Asia. Nonetheless, new migrants coming to Australia are not always able to adapt to Australian culture due to language and cultural barriers. Hence, the purpose of this study is to segment migrants based on their cultural adaptation and subsequently to examine similarities and differences between those segments in regards to their health-related behaviour (i.e., alcohol and food consumption). A cross-sectional study of migrants in Australia (N = 408) suggests that migrants from Asia have the greatest difficulty in adapting to the local culture due to language barriers. This study will assist public policy makers and social marketers in creating effective campaigns and interventions to reduce excessive alcohol consumption and obesity among migrants.
History
Publication title
International Journal of Consumer StudiesVolume
43Pagination
2-13ISSN
1470-6423Department/School
TSBEPublisher
Wiley-Blackwell Publishing Ltd.Place of publication
United KingdomRights statement
© 2018 John Wiley & Sons LtdRepository Status
- Restricted