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Theorizing 'Value' in Sustainable Urban Branding Strategies
Citation
Gonzalez, LR and Gale, F, Theorizing 'Value' in Sustainable Urban Branding Strategies, Public Branding and Marketing: a Global Viewpoint, Springer Nature, SM Zavattaro (ed), Switzerland, pp. 25-41. ISBN 9783030705046 (2021) [Research Book Chapter]
Copyright Statement
Copyright 2021 Springer Nature Switzerland AG
DOI: doi:10.1007/978-3-030-70505-3_3
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | values, place, sustainability, branding |
| Research Division: | Built Environment and Design |
| Research Group: | Urban and regional planning |
| Research Field: | Community planning |
| Objective Division: | Environmental Policy, Climate Change and Natural Hazards |
| Objective Group: | Environmental policy, legislation and standards |
| Objective Field: | Consumption patterns, population issues and the environment |
| UTAS Author: | Gale, F (Professor Fred Gale) |
| ID Code: | 150400 |
| Year Published: | 2021 |
| Deposited By: | Office of the School of Social Sciences |
| Deposited On: | 2022-06-10 |
| Last Modified: | 2022-07-15 |
| Downloads: | 0 |
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