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Theorizing 'Value' in Sustainable Urban Branding Strategies

Citation

Gonzalez, LR and Gale, F, Theorizing 'Value' in Sustainable Urban Branding Strategies, Public Branding and Marketing: a Global Viewpoint, Springer Nature, SM Zavattaro (ed), Switzerland, pp. 25-41. ISBN 9783030705046 (2021) [Research Book Chapter]


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DOI: doi:10.1007/978-3-030-70505-3_3

Item Details

Item Type:Research Book Chapter
Keywords:values, place, sustainability, branding
Research Division:Built Environment and Design
Research Group:Urban and regional planning
Research Field:Community planning
Objective Division:Environmental Policy, Climate Change and Natural Hazards
Objective Group:Environmental policy, legislation and standards
Objective Field:Consumption patterns, population issues and the environment
UTAS Author:Gale, F (Professor Fred Gale)
ID Code:150400
Year Published:2021
Deposited By:Office of the School of Social Sciences
Deposited On:2022-06-10
Last Modified:2022-06-14
Downloads:0

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