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Theorizing 'Value' in Sustainable Urban Branding Strategies

chapter
posted on 2023-05-22, 19:54 authored by Gonzalez, LR, Frederick GaleFrederick Gale
No abstract available.

History

Publication title

Public Branding and Marketing: a Global Viewpoint

Editors

SM Zavattaro

Pagination

25-41

ISBN

9783030705046

Department/School

School of Social Sciences

Publisher

Springer Nature

Place of publication

Switzerland

Extent

15

Rights statement

Copyright 2021 Springer Nature Switzerland AG

Repository Status

  • Restricted

Socio-economic Objectives

Urban planning; Consumption patterns, population issues and the environment

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    valuesplacesustainabilitybranding

    Licence

    In Copyright

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