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OFE is successful when it builds knowledge that can be acted upon. Here I argue that technical experts pontificating advice laden with data can detract from effective OFE. Consider the researcher who routinely works with co-operating farmers to evaluate new or alternative crop inputs. Effective OFE will pay attention to two-way learning and, if relevant, support broader learning of farmers. Critical to success are the capacities of the expert to listen and demonstrate genuine empathy to current farming issues while helping farmers integrate new information with their existing knowledge. Receptivity to relevant and useful information depends on using the right mode of engagement at the right time. An effective and humble expert will put the story up front and the data behind. Having a respected farmer tell the story will relay the practical value and boost the credibility, salience and legitimacy of the science.

Item Type:	Conference Extract
Keywords:	on-farm experimentation, trial adoption, extension, farmer learning
Research Division:	Agricultural, Veterinary and Food Sciences
Research Group:	Horticultural production
Research Field:	Oenology and viticulture
Objective Division:	Plant Production and Plant Primary Products
Objective Group:	Industrial crops
Objective Field:	Wine grapes
UTAS Author:	Evans, KJ (Associate Professor Katherine Evans)
ID Code:	149938
Year Published:	2021
Deposited By:	TIA - Research Institute
Deposited On:	2022-05-01
Last Modified:	2022-05-10
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