Food waste is a serious problem with regard to social equity and environmental challenges across the world. In recent decades, a dramatic growth of restaurant food waste has been seen in China. This study integrated the norm activation model (NAM), Chinese cultural values (i.e. face saving and group conformity) and information publicity to examine young Chinese consumers' food waste behaviors in a dining-out context. By drawing data from 311 respondents from Shenyang, Northeast China, this research finds that Chinese cultural values significantly influence personal norms and food waste practices. Meanwhile, publicized information could effectively shape cultural values and food waste behaviors. This study advances our understanding of young Chinese consumers’ food waste behaviors from the perspective of cultural values and information publicity, which sheds light on how to mitigate the food waste challenge for policy makers, relevant NGOs, food service providers and even individuals.

Item Type:	Refereed Article
Keywords:	food waste, young Chinese consumers, face saving, group conformity, Information publicity, Cultural complexity
Research Division:	Human Society
Research Group:	Sociology
Research Field:	Environmental sociology
Objective Division:	Commercial Services and Tourism
Objective Group:	Tourism services
Objective Field:	Socio-cultural issues in tourism
UTAS Author:	Ooi, CS (Professor Can Seng Ooi)
ID Code:	149912
Year Published:	2022
Web of Science® Times Cited:	1
Deposited By:	Office of the School of Social Sciences
Deposited On:	2022-04-28
Last Modified:	2022-12-06
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