Grimmer, L and Grimmer, M, Do you shop for second-hand clothes? You're likely to be more stylish, The Conversation, The Conversation Media Group Ltd, Australia, 11 April (2022) [Newspaper Article]
Official URL: https://theconversation.com/do-you-shop-for-second...
Not only is second-hand shopping good for the planet and your wallet, our new research finds the more style-conscious you are, the more likely you are to shop for second-hand clothes and accessories.
In the 2020-21 financial year, 72% of Australians purchased at least one item of second-hand clothes – but we wanted to know more about people who were shopping second hand.
It is often assumed those who shop for second-hand clothes do so to save money or reduce their impact on the environment.
In our study, we found the higher people rate on style-consciousness, the more likely they are to shop second hand. In fact, style-consciousness was a bigger predictor of second-hand shopping than being frugal or ecologically-conscious.
|Item Type:||Newspaper Article|
|Keywords:||secondhand shopping, consumer behaviour, retail, marketing|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Commercial services|
|Objective Division:||Commercial Services and Tourism|
|Objective Group:||Property, business support services and trade|
|Objective Field:||Wholesale and retail trade|
|UTAS Author:||Grimmer, L (Dr Louise Grimmer)|
|UTAS Author:||Grimmer, M (Professor Martin Grimmer)|
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