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Do you shop for second-hand clothes? You’re likely to be more stylish


Grimmer, L and Grimmer, M, Do you shop for second-hand clothes? You're likely to be more stylish, The Conversation, The Conversation Media Group Ltd, Australia, 11 April (2022) [Newspaper Article]

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Not only is second-hand shopping good for the planet and your wallet, our new research finds the more style-conscious you are, the more likely you are to shop for second-hand clothes and accessories.

In the 2020-21 financial year, 72% of Australians purchased at least one item of second-hand clothes – but we wanted to know more about people who were shopping second hand.

It is often assumed those who shop for second-hand clothes do so to save money or reduce their impact on the environment.

In our study, we found the higher people rate on style-consciousness, the more likely they are to shop second hand. In fact, style-consciousness was a bigger predictor of second-hand shopping than being frugal or ecologically-conscious.

Item Details

Item Type:Newspaper Article
Keywords:secondhand shopping, consumer behaviour, retail, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Retail
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Grimmer, M (Professor Martin Grimmer)
ID Code:149773
Year Published:2022
Deposited By:Marketing
Deposited On:2022-04-12
Last Modified:2022-10-14

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