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April Fools’ Day: worth the effort, or a waste of time?: Interview with Heather McIlvaine

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Grimmer, L, April Fools' Day: worth the effort, or a waste of time?: Interview with Heather McIlvaine, Inside Retail, Australia, 4 April 2022 (2022) [Media Interview]


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Item Details

Item Type:Media Interview
Keywords:advertising, promotion, marketing communication, brands
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:149524
Year Published:2022
Deposited By:Marketing
Deposited On:2022-04-04
Last Modified:2022-10-27
Downloads:0

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