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Consumer orientations of secondhand fashion shoppers: the role of shopping frequency and store type
Citation
Evans, F and Grimmer, L and Grimmer, M, Consumer orientations of secondhand fashion shoppers: the role of shopping frequency and store type, Journal of Retailing and Consumer Services, 67 Article 102991. ISSN 0969-6989 (2022) [Refereed Article]
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DOI: doi:10.1016/j.jretconser.2022.102991
Abstract
As demand for secondhand fashion grows, the objective of this study is to examine consumer orientations of secondhand shoppers to determine whether they differ by shopping frequency, and store type. Hypotheses were developed for orientations of frugality, ecological-consciousness, materialism, nostalgia-proneness, style-consciousness and fashion-consciousness. A quantitative online survey of female-identifying participants (N = 515) was administered. All consumer orientations, except materialism, varied according to secondhand shopping frequency and store type. Orientations generally increased with shopping frequency. Nostalgia-proneness was associated with shopping at thrift stores, ecological-consciousness was associated with consignment stores and markets, and style-consciousness was consistent across shoppers for all store types.
Item Details
Item Type: | Refereed Article |
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Keywords: | marketing, retail, secondhand shopping, consumer behaviour |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Consumer behaviour |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Evans, F (Miss Freya Evans) |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
UTAS Author: | Grimmer, M (Professor Martin Grimmer) |
ID Code: | 149149 |
Year Published: | 2022 |
Web of Science® Times Cited: | 4 |
Deposited By: | Marketing |
Deposited On: | 2022-03-15 |
Last Modified: | 2023-01-20 |
Downloads: | 0 |
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