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Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas


Wells, M and de Salas, K and Hardy, A, Using the Behaviour Change Wheel to Design an App to Change Tourist Behaviour and Increase Dispersal into Regional Areas, Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022, Springer, JL Stienmetz, B Ferrer-Rosell and D Massimo (ed), Switzerland, pp. 395-405. ISBN 9783030947507 (2022) [Research Book Chapter]


Copyright Statement

Copyright 2022 The Author(s). This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (, which permits use, sharing,adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commonslicense and indicate if changes were made.

DOI: doi:10.1007/978-3-030-94751-4_35


Currently, many tourism destinations are experiencing greatly reduced tourism due to COVID-19. In order to ensure that regions that wish to engage in tourism can share the benefits of it more equally, and to prevent the predicted future problem of overuse of popular areas once pre-COVID visitor numbers resume, an app to encourage tourists and leisure-seekers to change their behaviour and disperse into regional areas has been developed. The Behaviour Change Wheel was used to define the problem, find suitable intervention functions and design methods of delivery that could increase touristsí capability, opportunity and motivation to disperse farther into regions. The Huon Valley of Tasmania, Australia, was used as a research area. Our application of the Behaviour Change Wheel methodology determined that active engagement in logistic, value-based, and social information has the greatest chance of changing behaviour in this region and a list of Behaviour Change Techniques has been developed and considered in the design of a gamified travel app.

Item Details

Item Type:Research Book Chapter
Keywords:tourism, technology, app, behaviour change wheel, mobility, gamification, dispersal
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Wells, M (Ms Martha Wells)
UTAS Author:de Salas, K (Associate Professor Kristy de Salas)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:149120
Year Published:2022
Deposited By:College Office - CALE
Deposited On:2022-03-10
Last Modified:2022-07-15
Downloads:5 View Download Statistics

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