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Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers' ethical judgments

Citation

Arli, D and Septianto, F and Chowdhury, RMMI, Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers' ethical judgments, Journal of Business Ethics, 171, (316) pp. 295-316. ISSN 0167-4544 (2021) [Refereed Article]

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Copyright 2020 Springer Nature B.V.

DOI: doi:10.1007/s10551-019-04414-2

Abstract

The current research investigates how religiosity can influence unethicality in a consumption context. In particular, considering the link between extrinsic religious orientations and unethicality, this research clarifies why and when extrinsic religiosity leads to unethical decisions. Across two studies, findings show that ethnocentrism is both a mediator (Study 1) and a moderator (Studies 1 and 2) of the effects of extrinsic religiosity on consumers' ethical judgments. This is because extrinsic religiosity leads to ethnocentrism, and in-group loyalty manifested through ethnocentrism increases support for unethical consumer actions, thus establishing ethnocentrism as a mediator. At the same time, different levels of ethnocentrism can also influence how extrinsic religiosity leads to supporting unethical consumption via self-righteousness, thus establishing ethnocentrism as a moderator. The findings from this research have significant implications for diverse stakeholders who have an interest in religiosity and consumer behavior.

Item Details

Item Type:Refereed Article
Keywords:consumer ethics, religiosity, ethnocentrism, extrinsic religiosity, self-righteousness
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer behaviour
Objective Division:Culture and Society
Objective Group:Religion
Objective Field:Religion and society
UTAS Author:Arli, D (Dr Denni Arli)
ID Code:149107
Year Published:2021
Web of Science® Times Cited:19
Deposited By:TSBE
Deposited On:2022-03-09
Last Modified:2022-04-22
Downloads:0

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