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Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas
Citation
Wells, M and de Salas, K and Hardy, A, Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas, Information and Communication Technologies in Tourism 2022, 11-14 January 2022, China, pp. 395-405. ISBN 978-3-030-94750-7 (2022) [Refereed Conference Paper]
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Official URL: https://link.springer.com/book/10.1007/978-3-030-9...
DOI: doi:10.1007/978-3-030-94751-4_35
Abstract
Currently, many tourism destinations are experiencing greatly reduced tourism due toCOVID-19. In order to ensure that regions that wish to engage in tourism can share thebenefits of it more equally, and to prevent the predicted future problem of overuse ofpopular areas once pre-COVID visitor numbers resume, an app to encourage tourists andleisure-seekers to change their behaviour and disperse into regional areas has beendeveloped. The Behaviour Change Wheel was used to define the problem, find suitableintervention functions and design methods of delivery that could increase tourists’capability, opportunity and motivation to disperse farther into regions. The Huon Valley ofTasmania, Australia, was used as a research area. Our application of the Behaviour ChangeWheel methodology determined that active engagement in logistic, value-based, and socialinformation has the greatest chance of changing behaviour in this region and a list ofBehaviour Change Techniques has been developed and considered in the design of agamified travel app.
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | mobility, behaviour change, intervention, gamification, dispersal |
| Research Division: | Information and Computing Sciences |
| Research Group: | Graphics, augmented reality and games |
| Research Field: | Serious games |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism services |
| Objective Field: | Tourism services not elsewhere classified |
| UTAS Author: | Wells, M (Ms Martha Wells) |
| UTAS Author: | de Salas, K (Associate Professor Kristy de Salas) |
| UTAS Author: | Hardy, A (Associate Professor Anne Hardy) |
| ID Code: | 148964 |
| Year Published: | 2022 |
| Deposited By: | Information and Communication Technology |
| Deposited On: | 2022-02-25 |
| Last Modified: | 2022-04-28 |
| Downloads: | 0 |
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