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Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas


Wells, M and de Salas, K and Hardy, A, Using the behaviour change wheel to design an app to change tourist behaviour and increase dispersal into regional areas, Information and Communication Technologies in Tourism 2022, 11-14 January 2022, China, pp. 395-405. ISBN 978-3-030-94750-7 (2022) [Refereed Conference Paper]


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Copyright 2022 The Author

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DOI: doi:10.1007/978-3-030-94751-4_35


Currently, many tourism destinations are experiencing greatly reduced tourism due toCOVID-19. In order to ensure that regions that wish to engage in tourism can share thebenefits of it more equally, and to prevent the predicted future problem of overuse ofpopular areas once pre-COVID visitor numbers resume, an app to encourage tourists andleisure-seekers to change their behaviour and disperse into regional areas has beendeveloped. The Behaviour Change Wheel was used to define the problem, find suitableintervention functions and design methods of delivery that could increase touristsícapability, opportunity and motivation to disperse farther into regions. The Huon Valley ofTasmania, Australia, was used as a research area. Our application of the Behaviour ChangeWheel methodology determined that active engagement in logistic, value-based, and socialinformation has the greatest chance of changing behaviour in this region and a list ofBehaviour Change Techniques has been developed and considered in the design of agamified travel app.

Item Details

Item Type:Refereed Conference Paper
Keywords:mobility, behaviour change, intervention, gamification, dispersal
Research Division:Information and Computing Sciences
Research Group:Graphics, augmented reality and games
Research Field:Serious games
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Wells, M (Ms Martha Wells)
UTAS Author:de Salas, K (Associate Professor Kristy de Salas)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:148964
Year Published:2022
Deposited By:Information and Communication Technology
Deposited On:2022-02-25
Last Modified:2023-01-11
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