Community conflict is increasingly associated with commercial uses of the marine environment. This research investigates the evolution of newspaper coverage of finfish aquaculture over a 25-year period and how it has reflected growing levels of community conflict common to much of the world’s salmon aquaculture production. A detailed case study suggests that by actively constraining debate to positive associations throughout the introduction and early growth stage of the industry lifecycle, companies and regulating agencies may have inadvertently: (i) eroded public trust by contributing to reader ambiguity and uncertainty relating to industry’s environmental credentials and publicised partnerships with transnational environmental groups; (ii) failed to promote an open dialogue and a more informed community regarding the real benefits and risks of production; and (iii) created a situation in which negative influences on public opinion post-turning point were magnified.

Item Type:	Refereed Article
Keywords:	aquaculture media, conflict, turning-point, fish, farm
Research Division:	Language, Communication and Culture
Research Group:	Communication and media studies
Research Field:	Environmental communication
Objective Division:	Animal Production and Animal Primary Products
Objective Group:	Fisheries - aquaculture
Objective Field:	Aquaculture fin fish (excl. tuna)
UTAS Author:	Condie, CM (Mrs Corrine Condie)
UTAS Author:	Vince, J (Dr Joanna Vince)
UTAS Author:	Alexander, KA (Dr Karen Alexander)
ID Code:	148883
Year Published:	2022
Deposited By:	Office of the School of Social Sciences
Deposited On:	2022-02-17
Last Modified:	2022-03-10
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