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Jobs for creatives outside the creative industries: a study of creatives working in the Australian manufacturing industry


Rodgers, J, Jobs for creatives outside the creative industries: a study of creatives working in the Australian manufacturing industry, Creative Industries Journal, 8, (1) pp. 3-23. ISSN 1751-0694 (2015) [Refereed Article]

Copyright Statement

Copyright 2015 Taylor & Francis

DOI: doi:10.1080/17510694.2015.1034572


More creatives work outside the creative industries than inside them. Recent Australian Census data show that 52 per cent of creatives work outside of the core creative industries. These embedded creatives make up 2 per cent of manufacturing industry employees. There is little qualitative research into embedded creatives. This paper aims to address this by exploring the contribution of creative skills to manufacturing in Australia. Through four case studies of designers and marketing staff in lighting and car seat manufacturing companies, this paper demonstrates some of the work that embedded creatives undertake in the manufacturing industry and some of the ways that they contribute to innovation. The paper also considers perspectives embedded creatives bring to manufacturing and challenges involved in being a creative worker in a non-creative industry. This research is important to economic development issues, demonstrating some of the roles of key innovators in an important industry. This work also informs the education of creative industries students who will go on to contribute in a variety of industries. Furthermore, this research exemplifies one industry where employment is available to creatives outside of the creative industries.

Item Details

Item Type:Refereed Article
Keywords:creative employment, creative industries, manufacturing, embedded creatives, innovation
Research Division:Built Environment and Design
Research Group:Design
Research Field:Industrial and product design
Objective Division:Culture and Society
Objective Group:Arts
Objective Field:Design
UTAS Author:Rodgers, J (Dr Jess Rodgers)
ID Code:148880
Year Published:2015
Deposited By:Policing and Emergency Management
Deposited On:2022-02-17
Last Modified:2022-03-11

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