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Pride events have transformed from being protests to becoming celebrations of diversity. As a social phenomenon, such events represent the collective interests of the LGBTQI+ communities and the individual agendas of the gender and sexually diverse groups that are part of the LGBTQI+ acronym. This chapter examines pride events by applying a neo-tribal theory perspective based on the four characteristics of neo-tribes being: fluidity in membership; shared sentiment; rituals and symbols; and space. It is argued that while the LGBTQI+ communities together represent a neo-tribe with a unified purpose, the individual communities form subtribes and provide a unique interpretation based on their sexual and gender identity. Using a participant observation approach, this chapter presents a discussion on the interplay between sub-tribes and the overall neo-tribe that coalesce together to construct a pride event, its holistic message and the experiences therein.

Item Type:	Research Book Chapter
Keywords:	neo-tribal theory, LGBTQI+, pride, neo-tribes, sub-tribes, participant observation
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Tourism
Research Field:	Impacts of tourism
Objective Division:	Commercial Services and Tourism
Objective Group:	Tourism services
Objective Field:	Socio-cultural issues in tourism
UTAS Author:	Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta)
ID Code:	148839
Year Published:	2021
Deposited By:	Sociology and Criminology
Deposited On:	2022-02-16
Last Modified:	2022-04-26
Downloads:	0