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Marketing Suburban Tourism Destinations on Social Media: the Case of the City of Joondalup, Western Australia
Citation
Vorobjovas-Pinta, O and Wilk, V, Marketing Suburban Tourism Destinations on Social Media: the Case of the City of Joondalup, Western Australia, Case Based Research in Tourism, Travel, Hospitality and Events, Springer, M Sigala, A Yeark, R Presbury, M Fang, and KA Smith (ed), Singapore, pp. 219-236. ISBN 9789811646706 (2022) [Research Book Chapter]
Copyright Statement
Copyright 2022 Springer
DOI: doi:10.1007/978-981-16-4671-3
Abstract
This case study highlights the importance of understanding the modern suburban tourist and the role social media plays in their destination-related decision making. The appropriate use of social media to attract visitors can be challenging for suburban destinations which often lack resources and a focused social media strategy. This case study evolves around the City of Joondalup, a northern region of Perth in Western Australia, and focuses on the City’s efforts to grow tourist visitation by harnessing social media marketing. Three key issues are explored within the case study – suburban tourism, social media marketing and social exchanges through the Social Exchange Theory lens. Students are encouraged to use this case study to understand how a destination brand’s digital and social media operating environment affects its efforts in targeting various audiences on social media, and, ultimately, to uncover opportunities for growth of suburban tourism in the City of Joondalup.
Item Details
Item Type: | Research Book Chapter |
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Keywords: | suburban tourism, digital marketing, social media, Social Exchange Theory; Western Australia |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Tourism |
Research Field: | Impacts of tourism |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Tourism services |
Objective Field: | Economic issues in tourism |
UTAS Author: | Vorobjovas-Pinta, O (Dr Oscar Vorobjovas-Pinta) |
ID Code: | 148838 |
Year Published: | 2022 |
Deposited By: | Sociology and Criminology |
Deposited On: | 2022-02-16 |
Last Modified: | 2022-12-05 |
Downloads: | 0 |
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