Individuals tend to have divergent moral judgment when judging oneself versus others, which is termed moral hypocrisy. While prior research has examined different factors that might influence moral hypocrisy, there are limited insights on the influences of different, discrete emotions. The present research seeks to address this gap and examines the differential influences of pride and gratitude on moral hypocrisy. Results of a pilot study and three main studies demonstrate that pride (but not gratitude) leads to moral hypocrisy. These effects are replicated across different cases of questionable behaviors and prosocial behaviors in a team setting. More importantly, this research identifies one mechanism that potentially explains this effect - the appraisal of self-other similarity. The findings of this research thus provide empirical evidence that distinct emotions arising from an organizational setting can differentially influence moral hypocrisy and offer practical implications.

Item Type:	Refereed Article
Keywords:	gratitude, pride, positive emotion, moral hypocrisy, self-other similarity
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Marketing
Research Field:	Consumer behaviour
Objective Division:	Culture and Society
Objective Group:	Ethics
Objective Field:	Business ethics
UTAS Author:	Arli, D (Dr Denni Arli)
ID Code:	148707
Year Published:	2021
Web of Science® Times Cited:	1
Deposited By:	TSBE
Deposited On:	2022-02-03
Last Modified:	2022-03-17
Downloads:	0