Rajaguru, R and Matanda, MJ and Zhang, W, Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities - moderating role of perceived partner opportunism, Journal of Business & Industrial Marketing pp. 1-18. ISSN 0885-8624 (2022) [Refereed Article]
© Emerald Publishing Limited
Purpose: While supply chain scholars concur on the need to integrate supply chain finance (SCF) processes to meet ever-changing customer demands, it is unclear how SCF influences business performance in the presence of perceived opportunistic behavior. Therefore, the study aims to investigate the moderating role of perceived partner opportunism in the supply chain.
Design/methodology/approach: Drawing on the dynamic capability theory (DCT), this study investigates how perceived supply chain partner opportunism moderates the mediating role of supply- and demand-oriented performances on the link between SCF and business performance, from the retail industry perspective. Data was collected from Australian retailing firms. In all, 293 completed surveys were received. Moderated mediation analysis was conducted.
Findings: The results of this study indicate that supply- and demand-oriented performances serially mediate the relationship between SCF and business performance. The study also found that the effect of SCF on performance was higher when perceived partner opportunism was lower.
Practical implications: To respond to changes in consumer preferences and demand effectively, supply chain and marketing managers need to understand the complex interaction between supply- and demand-oriented performances and the key role of SCF in developing such capabilities.
Originality/value: The current study theorizes and demonstrates the effects of supply- and demand-oriented performances that can facilitate the effects of SCF on business performance. Also, the study reveals the effect of each dimension of SCF (accounts payable, accounts receivable and inventory finance) on supply- and demand-oriented performances. Additionally, the study shows the key role of perceived partner opportunism in supply chain management.
|Item Type:||Refereed Article|
|Keywords:||supply chain finance, demand-oriented and supply-oriented performance, perceived partner opportunism, demand-oriented capabilities, supply-oriented capabilities|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Field:||Industrial marketing|
|Objective Division:||Economic Framework|
|Objective Group:||Management and productivity|
|UTAS Author:||Rajaguru, R (Dr Rajesh Rajaguru)|
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