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Soft power in tourism
A country with strong global influence is more effective in attracting tourists, garnering investments, exporting products, drawing in talented workers, and getting one’s way in foreign policies. Such geopolitics is conducted through military and economic means, often known as “hard power.” It is also conducted through affective and symbolic means or “soft power” (Nye 2004).
History
Publication title
Encyclopedia of TourismEdition
1stEditors
J Jafari and H XiaoPagination
1-2ISBN
9783319013855Department/School
School of Social SciencesPublisher
SpringerPlace of publication
Cham, SwitzerlandExtent
15Rights statement
Copyright 2022 Springer Nature Switzerland AGRepository Status
- Restricted