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Soft power in tourism


Ooi, CS, Soft power in tourism, Encyclopedia of Tourism, Springer, J Jafari and H Xiao (ed), Cham, Switzerland, pp. 1-2. ISBN 9783319013855 (2022) [Research Book Chapter]

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Copyright 2022 Springer Nature Switzerland AG

DOI: doi:10.1007/978-3-319-01669-6_184-4


A country with strong global influence is more effective in attracting tourists, garnering investments, exporting products, drawing in talented workers, and getting one’s way in foreign policies. Such geopolitics is conducted through military and economic means, often known as "hard power." It is also conducted through affective and symbolic means or "soft power" (Nye 2004).

Item Details

Item Type:Research Book Chapter
Keywords:soft power, tourism, destination branding, place branding, tourism and peace
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism marketing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Socio-cultural issues in tourism
UTAS Author:Ooi, CS (Professor Can Seng Ooi)
ID Code:148497
Year Published:2022
Deposited By:Office of the School of Social Sciences
Deposited On:2022-01-17
Last Modified:2022-07-15

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