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Soft power in tourism
Citation
Ooi, CS, Soft power in tourism, Encyclopedia of Tourism, Springer, J Jafari and H Xiao (ed), Cham, Switzerland, pp. 1-2. ISBN 9783319013855 (2022) [Research Book Chapter]
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DOI: doi:10.1007/978-3-319-01669-6_184-4
Abstract
A country with strong global influence is more effective in attracting tourists, garnering investments, exporting products, drawing in talented workers, and getting one’s way in foreign policies. Such geopolitics is conducted through military and economic means, often known as "hard power." It is also conducted through affective and symbolic means or "soft power" (Nye 2004).
Item Details
| Item Type: | Research Book Chapter |
|---|---|
| Keywords: | soft power, tourism, destination branding, place branding, tourism and peace |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Tourism marketing |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism services |
| Objective Field: | Socio-cultural issues in tourism |
| UTAS Author: | Ooi, CS (Professor Can Seng Ooi) |
| ID Code: | 148497 |
| Year Published: | 2022 |
| Deposited By: | Office of the School of Social Sciences |
| Deposited On: | 2022-01-17 |
| Last Modified: | 2022-04-11 |
| Downloads: | 0 |
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