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The history of the shopping centre Santa, and how he became a staple of the festive season
Citation
Mortimer, G and Grimmer, L, The history of the shopping centre Santa, and how he became a staple of the festive season, The Conversation, The Conversation Media Group Ltd, Australia, 22 December (2021) [Magazine Article]
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Official URL: https://theconversation.com/the-history-of-the-sho...
Abstract
Much to the delight of children (and maybe some adults), Santa arriving in shopping centres all
around Australia signals the beginning of Christmas shopping.
Santa has become a mainstay of shopping centres in December, driven by nostalgia and commerce.
But who is this jolly fat man, in a bright red suit, promising to deliver on the wishes of children, and
why can we always expect him to visit Aussie shopping centres in December?
Item Details
| Item Type: | Magazine Article |
|---|---|
| Keywords: | retail, marketing, Christmas, shopping centres, shopping malls, santa |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Commercial services |
| Research Field: | Retail |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 148329 |
| Year Published: | 2021 |
| Deposited By: | TSBE |
| Deposited On: | 2021-12-22 |
| Last Modified: | 2022-01-24 |
| Downloads: | 0 |
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