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'Too little, too late': Dangerfield’s plus-size debacle a lesson for brands: Interview with Heather McIlvaine
Citation
Grimmer, L, 'Too little, too late': Dangerfield's plus-size debacle a lesson for brands: Interview with Heather McIlvaine, Inside Retail, Octomedia Pty Ltd, Australia, 16 December 2021 (2021) [Media Interview]
Official URL: https://insideretail.com.au/sectors/fashion-access...
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, marketing, communications, fashion |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Commercial services |
| Research Field: | Retail |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 148296 |
| Year Published: | 2021 |
| Deposited By: | TSBE |
| Deposited On: | 2021-12-17 |
| Last Modified: | 2022-01-31 |
| Downloads: | 0 |
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