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Human factors that influence consumers' privacy vulnerability
conference contribution
posted on 2023-05-23, 15:09 authored by Xia, Z, Chen, S, Waseem, D, Balkrushna PotdarBalkrushna PotdarPrevious research on consumer data privacy focuses on the online context without direct face-to-face interactions. Our research investigates consumer data privacy in an offline context, COVID-19 contact tracing at hospitality venues, that involves face-to-face interactions. We conducted 29 interviews to explore the human factors that influence consumers’ vulnerability toward information requests. The findings exhibit four human factors: familiarity of the venue, compulsion, popularity of compliance behavior, and professionalism of frontline employees. Our research extends the literature on consumer data privacy from online to offline contexts and strengthens the understanding of how human factors influence consumer privacy vulnerability. This research also provides practical implications for governments and businesses on reducing consumers’ privacy vulnerability.
History
Publication title
Proceedings of the 2021ANZMAC Conference: Something DifferentPagination
193-196Department/School
TSBEPublisher
Australia & New Zealand Marketing AcademyPlace of publication
AustraliaEvent title
ANZMAC Conference 2021: Something DifferentEvent Venue
Melbourne, AustraliaDate of Event (Start Date)
2021-11-29Date of Event (End Date)
2021-12-01Rights statement
Copyright unknownRepository Status
- Restricted