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How to avoid FOMO and overspending on Black Friday sales: Interview with Patrick Wright
Citation
Grimmer, L, How to avoid FOMO and overspending on Black Friday sales: Interview with Patrick Wright, ABC Everyday Online, Australian Broadcasting Corporation, Australia, 22 November (2021) [Media Interview]
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Official URL: https://www.abc.net.au/everyday/how-retailers-get-...
Abstract
A few years ago, not many people had heard of Black Friday in Australia. These days, it's one of the biggest shopping events of the year.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, marketing, black friday, FOMO, online shopping |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Commercial services |
| Research Field: | Retail |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 147887 |
| Year Published: | 2021 |
| Deposited By: | TSBE |
| Deposited On: | 2021-11-22 |
| Last Modified: | 2022-01-24 |
| Downloads: | 0 |
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