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How to avoid FOMO and overspending on Black Friday sales: Interview with Patrick Wright
Grimmer, L, How to avoid FOMO and overspending on Black Friday sales: Interview with Patrick Wright, ABC Everyday Online, Australian Broadcasting Corporation, Australia, 22 November (2021) [Media Interview]
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Official URL: https://www.abc.net.au/everyday/how-retailers-get-...
A few years ago, not many people had heard of Black Friday in Australia. These days, it's one of the biggest shopping events of the year.
|Item Type:||Media Interview|
|Keywords:||retail, marketing, black friday, FOMO, online shopping|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Commercial services|
|Objective Division:||Commercial Services and Tourism|
|Objective Group:||Property, business support services and trade|
|Objective Field:||Wholesale and retail trade|
|UTAS Author:||Grimmer, L (Dr Louise Grimmer)|
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