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Green People Management, Internal Communications and Employee Engagement


Kuuyelleh, EN and Ayentimi, DT and Abadi, HA, Green People Management, Internal Communications and Employee Engagement, Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation, Palgrave Macmillan, RE Hinson, O Adeola and I Adisa (ed), Switzerland, pp. 151-165. ISBN 9783030730062 (2021) [Other Book Chapter]

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DOI: doi:10.1007/978-3-030-73007-9_10


The notion of green management is progressively securing an important spot within recent academic and practitioner literature in different domains. Green People Management (GPM) recognises the relationship between employee attraction, employee engagement, retention and environmental stewardship. GPM practices and strategies can generate greater efficiencies and improve employee engagement and talent retention. Though the concept of GPM is gaining both theoretical and conceptual support, little attention has been paid to how internal communications and employee engagement through a GPM lens can be positioned to advance green marketing. This chapter focuses on how GPM can drive employee engagement through robust internal communication routines and how these empowered or engaged staff, in turn, deliver outstanding customer service. Advancing this new corporate insight and corporate orientation can induce green behavioural values to build a corporate culture of green marketing in emerging markets. This chapter offers areas of further reflection to inspire future GPM pathways in emerging markets.

Item Details

Item Type:Other Book Chapter
Keywords:green people management, internal communication, employee engagement
Research Division:Commerce, Management, Tourism and Services
Research Group:Human resources and industrial relations
Research Field:Human resources management
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Ayentimi, DT (Dr Desmond Ayentimi)
ID Code:147829
Year Published:2021
Deposited By:TSBE
Deposited On:2021-11-17
Last Modified:2022-05-24

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