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Green Business Practices in Emerging Economies


Ayentimi, DT and Nyarkoh, BJ and Kuuyelleh, EN, Green Business Practices in Emerging Economies, Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation, Palgrave Macmillan, RE Hinson, O Adeola and I Adisa (ed), Switzerland, pp. 13-28. ISBN 9783030730062 (2021) [Other Book Chapter]

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DOI: doi:10.1007/978-3-030-73007-9_2


The notion of sustainable development has propelled a new pathway for countries and corporate enterprises to re-orient towards green business practices which echoes the integration of environmental, social, and economic considerations into corporate strategic thinking to benefit the present and future generations. The environmental, economic, and social elements are closely interconnected and cannot be considered distinctly within the sustainable development framework. The positive synergies and sustainability of businesses can be nurtured by integrating environmental, social, and economic considerations into corporate managerial thinking. This chapter explores the emerging new normal of green business practices with a focus on examining the level of receptivity and progress with green business practices in emerging economies. Green business practices offer a new corporate paradigm that attempts to lessen the impact of corporate activities on the environment and the wider society.

Item Details

Item Type:Other Book Chapter
Keywords:green business practices, emerging economies, sustainability
Research Division:Commerce, Management, Tourism and Services
Research Group:Business systems in context
Research Field:Business systems in context
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Ayentimi, DT (Dr Desmond Ayentimi)
ID Code:147828
Year Published:2021
Deposited By:TSBE
Deposited On:2021-11-17
Last Modified:2022-05-24

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