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How to avoid dodgy products and spot fake reviews: Interview with Matthew Elmas
Citation
Grimmer, L, How to avoid dodgy products and spot fake reviews: Interview with Matthew Elmas, The New Daily, The New Daily, Australia, 05 October (2021) [Media Interview]
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Official URL: https://thenewdaily.com.au/finance/dollars-and-sen...
Abstract
Christmas shopping is just around the corner, with Black Friday and Cyber Monday online sales now less than two months away.
But there’s plenty to watch out for this year.
As ecommerce has spiked during the pandemic so have the number of fake reviews online.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, marketing, online shopping, fake reviews, eWOM |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 146974 |
| Year Published: | 2021 |
| Deposited By: | TSBE |
| Deposited On: | 2021-10-06 |
| Last Modified: | 2022-05-24 |
| Downloads: | 0 |
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