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Exploring tourist shopping behaviour using tracking technology


Grimmer, L and Hardy, A and Wells, M, Exploring tourist shopping behaviour using tracking technology, 3rd International Tourism and Retail Service Management Conference, 12-13 October 2021, Sunway University, Malaysia (In Press) [Conference Extract]

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The broad economic contribution of tourist shopping is well established in tourism, marketing and leisure literature (Silva et al., 2019; Suh & McAvoy, 2005).

Despite a number of studies examining the impact of tourist shopping (for example, Choi et al., 2016; Jin et al., 2017; Timothy, 2014), less is known about the actual dispersal, movement and visitation to shopping precincts by tourists, particularly in towns and cities that are not reliant solely on tourism. Given that retailing is a significant driver of economic prosperity in suburbs, towns and cities (Grimmer, 2021), and retailing in many parts of the world is currently experiencing significant challenges (Mortimer et al., 2020), this study aims to fill gaps in existing knowledge about tourist visitation to retail precincts, within an Australian context.

Item Details

Item Type:Conference Extract
Keywords:tourist shopping behaviour, tracking technology, tourist tracking, retailing, tourism
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Retail
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Wells, M (Ms Martha Wells)
ID Code:146963
Year Published:In Press
Deposited By:TSBE
Deposited On:2021-10-05
Last Modified:2021-10-06

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