Elkins, M and Hoffmann, R and Chuah, S-H, Why lotteries, doughnuts and beer aren't the right vaccination 'nudges', The Conversation, The Conversation Media Group Ltd, Australia, 16 August 2021 (2021) [Magazine Article]
Money, doughnuts and beer. As high-tech and effective as our COVID vaccines are, getting enough people to take them to achieve herd immunity may come down to some very Homer Simpson-esque tools of persuasion.
Across the US, governments and private organisations are trying out carrots to lift flagging vaccination rates.
California, for example, has tried a US$116 million incentive program offering US$50 gift cards for every first vaccination and 10 prizes of US$1.5 million. On the other side of the country, New Yorkers have been offered US$100 as well as inducements such as the chance win a full university scholarship.
It’s a smörgåsbord for behavioural researchers to pick over, with lessons for nations such as Australia, which is now at the point of discussing incentive options. These include the federal Opposition’s proposal to pay the fully vaccinated A$300 and the Grattan Institute’s proposal for a national lottery giving away ten $1 million prizes a week for eight weeks from Melbourne Cup Day to Christmas.
But are these really the right approaches? a week for eight weeks from Melbourne Cup Day to Christmas.
|Item Type:||Magazine Article|
|Keywords:||nudges, COVID-19, vaccination, incentives|
|Research Group:||Applied economics|
|Research Field:||Behavioural economics|
|Objective Division:||Economic Framework|
|Objective Field:||Preference, behaviour and welfare|
|UTAS Author:||Chuah, S-H (Professor Swee-Hoon Chuah)|
|Deposited By:||Economics and Finance|
|Downloads:||7 View Download Statistics|
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