Meribe, NC and Ayentimi, DT and Oke, BR and Adonteng-Kissi, O, Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities, Society and Business Review, 16, (3) pp. 357-373. ISSN 1746-5680 (2021) [Refereed Article]
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Purpose: This paper aims to explore firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities (CSR).
Design/methodology/approach: This paper is grounded on a case study of local communities and other stakeholders in a Nigerian community exploring the underlying triggers of distrust and trust between oil companies and rural communities through the lens of CSR.
Findings: This exploratory study found the presence of high-level firm-community expectation differentials, pointing to considerable mistrust between local communities and oil companies' CSR initiatives.
Practical implications: The local communities tend to feel oil companies attempt to secure social licence to operate by engaging in CSR initiatives but not to genuinely improve their welfare. There is, therefore, a superficial effort or incentive for oil companies to engage in CSR initiatives in rural Africa.
Originality/value: The paper highlights the notion that building a community-driven CSR requires a partnership in which local communities share legitimacy with government agencies and oil companies in influencing CSR initiatives. This represents the most effective way of enhancing firm-community level trust and social legitimacy in rural Africa.
|Item Type:||Refereed Article|
|Keywords:||social responsibility, stakeholder analysis, corporate social responsibility, trust, oil companies, rural Africa, community level|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Strategy, management and organisational behaviour|
|Research Field:||Corporate social responsibility|
|Objective Division:||Economic Framework|
|Objective Group:||Management and productivity|
|UTAS Author:||Ayentimi, DT (Dr Desmond Ayentimi)|
|Web of Science® Times Cited:||2|
|Downloads:||17 View Download Statistics|
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