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Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities

Citation

Meribe, NC and Ayentimi, DT and Oke, BR and Adonteng-Kissi, O, Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities, Society and Business Review, 16, (3) pp. 357-373. ISSN 1746-5680 (2021) [Refereed Article]


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Copyright Statement

Emerald Publishing Limited

DOI: doi:10.1108/SBR-04-2020-0059

Abstract

Purpose: This paper aims to explore firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities (CSR).

Design/methodology/approach: This paper is grounded on a case study of local communities and other stakeholders in a Nigerian community exploring the underlying triggers of distrust and trust between oil companies and rural communities through the lens of CSR.

Findings: This exploratory study found the presence of high-level firm-community expectation differentials, pointing to considerable mistrust between local communities and oil companies' CSR initiatives.

Practical implications: The local communities tend to feel oil companies attempt to secure social licence to operate by engaging in CSR initiatives but not to genuinely improve their welfare. There is, therefore, a superficial effort or incentive for oil companies to engage in CSR initiatives in rural Africa.

Originality/value: The paper highlights the notion that building a community-driven CSR requires a partnership in which local communities share legitimacy with government agencies and oil companies in influencing CSR initiatives. This represents the most effective way of enhancing firm-community level trust and social legitimacy in rural Africa.

Item Details

Item Type:Refereed Article
Keywords:social responsibility, stakeholder analysis, corporate social responsibility, trust, oil companies, rural Africa, community level
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Corporate social responsibility
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Ayentimi, DT (Dr Desmond Ayentimi)
ID Code:145963
Year Published:2021
Deposited By:TSBE
Deposited On:2021-08-13
Last Modified:2021-09-07
Downloads:10 View Download Statistics

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