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Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities
Citation
Meribe, NC and Ayentimi, DT and Oke, BR and Adonteng-Kissi, O, Exploring firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities, Society and Business Review, 16, (3) pp. 357-373. ISSN 1746-5680 (2021) [Refereed Article]
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Copyright Statement
© Emerald Publishing Limited
DOI: doi:10.1108/SBR-04-2020-0059
Abstract
Purpose: This paper aims to explore firm-community level trust in rural Africa through the lens of oil companies' corporate social responsibilities (CSR).
Design/methodology/approach: This paper is grounded on a case study of local communities and other stakeholders in a Nigerian community exploring the underlying triggers of distrust and trust between oil companies and rural communities through the lens of CSR.
Findings: This exploratory study found the presence of high-level firm-community expectation differentials, pointing to considerable mistrust between local communities and oil companies' CSR initiatives.
Practical implications: The local communities tend to feel oil companies attempt to secure social licence to operate by engaging in CSR initiatives but not to genuinely improve their welfare. There is, therefore, a superficial effort or incentive for oil companies to engage in CSR initiatives in rural Africa.
Originality/value: The paper highlights the notion that building a community-driven CSR requires a partnership in which local communities share legitimacy with government agencies and oil companies in influencing CSR initiatives. This represents the most effective way of enhancing firm-community level trust and social legitimacy in rural Africa.
Item Details
Item Type: | Refereed Article |
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Keywords: | social responsibility, stakeholder analysis, corporate social responsibility, trust, oil companies, rural Africa, community level |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Strategy, management and organisational behaviour |
Research Field: | Corporate social responsibility |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Management |
UTAS Author: | Ayentimi, DT (Dr Desmond Ayentimi) |
ID Code: | 145963 |
Year Published: | 2021 |
Web of Science® Times Cited: | 2 |
Deposited By: | TSBE |
Deposited On: | 2021-08-13 |
Last Modified: | 2021-09-07 |
Downloads: | 17 View Download Statistics |
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