Grimmer, L, Coles confuses customers with new reusable plastic promotion: Interview with Dean Blake, Inside FMCG, Octomedia Pty Ltd, Australia, 2 August 2021 (2021) [Media Interview]
Official URL: https://insidefmcg.com.au/2021/08/02/coles-confuse...
Despite pledging to stop handing out plastic toys with purchases of groceries on environmental grounds, supermarket Coles last week announced a new line of plastic picnic goods that can be earned by customers using their Flybuys card at a supermarket or online.
The difference to Coles seems to be that these picnic goods are ‘reusable’, and provide a sustainable alternative to single-use tableware that the business recently removed from its shelves.
|Item Type:||Media Interview|
|Keywords:||retail, plastic, coles, supermarkets, marketing, consumer behaviour|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Commercial services|
|Objective Division:||Commercial Services and Tourism|
|Objective Group:||Property, business support services and trade|
|Objective Field:||Wholesale and retail trade|
|UTAS Author:||Grimmer, L (Dr Louise Grimmer)|
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