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Coles confuses customers with new reusable plastic promotion: Interview with Dean Blake

Citation

Grimmer, L, Coles confuses customers with new reusable plastic promotion: Interview with Dean Blake, Inside FMCG, Octomedia Pty Ltd, Australia, 2 August 2021 (2021) [Media Interview]


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Official URL: https://insidefmcg.com.au/2021/08/02/coles-confuse...

Abstract

Despite pledging to stop handing out plastic toys with purchases of groceries on environmental grounds, supermarket Coles last week announced a new line of plastic picnic goods that can be earned by customers using their Flybuys card at a supermarket or online.

The difference to Coles seems to be that these picnic goods are ‘reusable’, and provide a sustainable alternative to single-use tableware that the business recently removed from its shelves.

Item Details

Item Type:Media Interview
Keywords:retail, plastic, coles, supermarkets, marketing, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Commercial services
Research Field:Retail
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:145712
Year Published:2021
Deposited By:TSBE
Deposited On:2021-08-03
Last Modified:2021-08-03
Downloads:0

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