File(s) under permanent embargo
Using mobile technology to track wine tourists
journal contribution
posted on 2023-05-21, 01:12 authored by Gemma LewisGemma Lewis, Anne HardyAnne Hardy, Martha WellsMartha Wells, Fiona KerslakeUnderstanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellite System (GNSS) technology to examine the movements of wine tourists within an Australian wine region. This method offers a finer grained spatio-temporal approach for understanding wine tourist behaviour and has implications for the marketing and planning that occurs within wine regions.
History
Publication title
Annals of Tourism Research Empirical InsightsArticle number
100022Number
100022Pagination
1-12ISSN
2666-9579Department/School
TSBEPublisher
Elsevier Science BvPlace of publication
NetherlandsRights statement
© 2021Repository Status
- Restricted