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Using mobile technology to track wine tourists

journal contribution
posted on 2023-05-21, 01:12 authored by Gemma LewisGemma Lewis, Anne HardyAnne Hardy, Martha WellsMartha Wells, Fiona Kerslake
Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellite System (GNSS) technology to examine the movements of wine tourists within an Australian wine region. This method offers a finer grained spatio-temporal approach for understanding wine tourist behaviour and has implications for the marketing and planning that occurs within wine regions.

History

Publication title

Annals of Tourism Research Empirical Insights

Article number

100022

Number

100022

Pagination

1-12

ISSN

2666-9579

Department/School

TSBE

Publisher

Elsevier Science Bv

Place of publication

Netherlands

Rights statement

© 2021

Repository Status

  • Restricted

Socio-economic Objectives

Tourism infrastructure development; Mobile technologies and communications; Expanding knowledge in commerce, management, tourism and services

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