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Using mobile technology to track wine tourists

Citation

Lewis, GK and Hardy, A and Wells, MP and Kerslake, FL, Using mobile technology to track wine tourists, Annals of Tourism Research Empirical Insights, 2, (2) Article 100022. ISSN 2666-9579 (2021) [Refereed Article]


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DOI: doi:10.1016/j.annale.2021.100022

Abstract

Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellite System (GNSS) technology to examine the movements of wine tourists within an Australian wine region. This method offers a finer grained spatio-temporal approach for understanding wine tourist behaviour and has implications for the marketing and planning that occurs within wine regions.

Item Details

Item Type:Refereed Article
Keywords:wine tourism, tourist tracking, cellar door, tourist behaviour, smartphone, GNSS
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism infrastructure development
UTAS Author:Lewis, GK (Dr Gemma Lewis)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Wells, MP (Ms Martha Wells)
UTAS Author:Kerslake, FL (Dr Fiona Kerslake)
ID Code:145636
Year Published:2021
Deposited By:Management
Deposited On:2021-07-28
Last Modified:2021-07-30
Downloads:0

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