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Using mobile technology to track wine tourists
Citation
Lewis, GK and Hardy, A and Wells, MP and Kerslake, FL, Using mobile technology to track wine tourists, Annals of Tourism Research Empirical Insights, 2, (2) Article 100022. ISSN 2666-9579 (2021) [Refereed Article]
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DOI: doi:10.1016/j.annale.2021.100022
Abstract
Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellite System (GNSS) technology to examine the movements of wine tourists within an Australian wine region. This method offers a finer grained spatio-temporal approach for understanding wine tourist behaviour and has implications for the marketing and planning that occurs within wine regions.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | wine tourism, tourist tracking, cellar door, tourist behaviour, smartphone, GNSS |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Tourism |
| Research Field: | Tourism management |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Tourism services |
| Objective Field: | Tourism infrastructure development |
| UTAS Author: | Lewis, GK (Dr Gemma Lewis) |
| UTAS Author: | Hardy, A (Associate Professor Anne Hardy) |
| UTAS Author: | Wells, MP (Ms Martha Wells) |
| UTAS Author: | Kerslake, FL (Dr Fiona Kerslake) |
| ID Code: | 145636 |
| Year Published: | 2021 |
| Deposited By: | Management |
| Deposited On: | 2021-07-28 |
| Last Modified: | 2021-07-30 |
| Downloads: | 0 |
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