Grimmer, L, Coles ditches plastic collectible toys in bid to reduce waste, Sydney Morning Herald, Melbourne Age, and Brisbane Times, Fairfax Media, Australia, 23 July 2021 (2021) [Media Interview]
Coles will stop giving away plastic collectable toys such as the popular Little Shop collection at its checkouts amid concerns the items have ended up in landfill and waterways.
Chief marketing officer Lisa Ronson said consumer attitudes had changed and plastic toy promotions were no longer aligned with the company’s environmental mission.
|Item Type:||Media Interview|
|Keywords:||retail, marketing, supermarkets, sustainability, plastic|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Commercial services|
|Objective Division:||Commercial Services and Tourism|
|Objective Group:||Property, business support services and trade|
|Objective Field:||Wholesale and retail trade|
|UTAS Author:||Grimmer, L (Dr Louise Grimmer)|
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