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Towards defining and measuring service quality


Walker, RH and Hocking, A, Towards defining and measuring service quality, 1996 Australian Marketing Educators' Conference, Adelaide, pp. 686. (1996) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Walker, RH (Professor Rhett Walker)
UTAS Author:Hocking, A (Mr Anthony Hocking)
ID Code:145
Year Published:1996
Deposited By:Management
Deposited On:1996-08-01
Last Modified:1997-02-01

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