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The global pandemic of COVID-19 has impacted the world and generated a 'new normal' theory that predicts the changes seen in the world and the tourism industry. The tourism industry must change by acknowledging predictions made by professionals in the tourism sector and prepare for these predictions if possible. This thesis asserts that Destination Southern Tasmania (DST) and other tourism businesses should adapt and choose sustainable products instead of consumptive ones and encourage more sustainable and inclusive business modules over past methods. The tourism industry must value the community above all else, as they hold significant power over the industry, being the consumer. During this infodemic period (a period where too much information is readily available), information frequently changes. Therefore, it is advocated in this thesis that change must be heavily considered and prioritised within the industry. Additionally, there is a concern regarding movement of goods (shipment and deliveries) during the pandemic and the impact on the tourism industry.

The purpose of this project is to aid DST in adapting to the 'new normal' so that DST's systems and processes change to suit this 'new normal.' The predictions discussed are the main predictions which underpin scholars' arguments and have the most viability after the effects of COVID-19. The main argument within this thesis is that tourism businesses can amend, reorganise and repair the industry in a more modern way catering for all demographics, following sustainable approaches, hygienic practices, and more technological advancement, and this is what the 'new normal' means for the future of the tourism industry a definite change or 'transformation' from what has occurred before.

It must be noted that this work is based on the author's previous internship experience at DST during which it was realised that there are gaps in the research which contribute to the limitations of this work. Another limitation is the turbulence of the current world, as the global pandemic is ongoing, meaning information is continuously changing. Thus, this work is an example of change, and how change should be understood and valued within the tourism industry. The issues are best framed by observing the turbulent climate and adjusting the project to suit. Additionally, change is a theme that underpins the work but is also an issue of this project as well. The challenges were mitigated in the project by adapting to the turbulent time and being observant to make sure the data collected remains relevant and valid.

The primary research issue of this project revolves around the current time, which is fraught with an influx of information during this infodemic period. The infodemic is a time where too much information is readily available and can cause issues for researchers in deciphering the most relevant information.

Item Type:	Masters Coursework
Keywords:	tourism, new normal, Tasmanian tourism
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Tourism
Research Field:	Tourist behaviour and visitor experience
Objective Division:	Commercial Services and Tourism
Objective Group:	Other commercial services and tourism
Objective Field:	Hospitality services
UTAS Author:	Flint, KE (Miss Kirsty Flint)
ID Code:	144946
Year Published:	2020
Deposited By:	School of Social Sciences
Deposited On:	2021-06-22
Last Modified:	2021-07-09
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