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Changing tourism in Tasmania: navigating a COVID-19 World, a time of sustainable, hygienic and technological predictions for the 'New Normal'
Citation
Flint, KE, Changing tourism in Tasmania: navigating a COVID-19 World, a time of sustainable, hygienic and technological predictions for the 'New Normal' (2020) [Masters Coursework]
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Abstract
The global pandemic of COVID-19 has impacted the world and generated a 'new normal'
theory that predicts the changes seen in the world and the tourism industry. The tourism
industry must change by acknowledging predictions made by professionals in the tourism
sector and prepare for these predictions if possible. This thesis asserts that Destination
Southern Tasmania (DST) and other tourism businesses should adapt and choose sustainable
products instead of consumptive ones and encourage more sustainable and inclusive business
modules over past methods. The tourism industry must value the community above all else,
as they hold significant power over the industry, being the consumer. During this infodemic
period (a period where too much information is readily available), information frequently
changes. Therefore, it is advocated in this thesis that change must be heavily considered and
prioritised within the industry. Additionally, there is a concern regarding movement of goods
(shipment and deliveries) during the pandemic and the impact on the tourism industry.
The purpose of this project is to aid DST in adapting to the 'new normal' so that DST's
systems and processes change to suit this 'new normal.' The predictions discussed are the
main predictions which underpin scholars' arguments and have the most viability after the
effects of COVID-19. The main argument within this thesis is that tourism businesses can
amend, reorganise and repair the industry in a more modern way catering for all
demographics, following sustainable approaches, hygienic practices, and more technological
advancement, and this is what the 'new normal' means for the future of the tourism industry a definite change or 'transformation' from what has occurred before.
It must be noted that this work is based on the author's previous internship experience at
DST during which it was realised that there are gaps in the research which contribute to the
limitations of this work. Another limitation is the turbulence of the current world, as the
global pandemic is ongoing, meaning information is continuously changing. Thus, this work
is an example of change, and how change should be understood and valued within the
tourism industry. The issues are best framed by observing the turbulent climate and adjusting
the project to suit. Additionally, change is a theme that underpins the work but is also an
issue of this project as well. The challenges were mitigated in the project by adapting to the
turbulent time and being observant to make sure the data collected remains relevant and
valid.
The primary research issue of this project revolves around the current time, which is
fraught with an influx of information during this infodemic period. The infodemic is a time
where too much information is readily available and can cause issues for researchers in
deciphering the most relevant information.
Item Details
Item Type: | Masters Coursework |
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Keywords: | tourism, new normal, Tasmanian tourism |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Tourism |
Research Field: | Tourist behaviour and visitor experience |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Other commercial services and tourism |
Objective Field: | Hospitality services |
UTAS Author: | Flint, KE (Miss Kirsty Flint) |
ID Code: | 144946 |
Year Published: | 2020 |
Deposited By: | School of Social Sciences |
Deposited On: | 2021-06-22 |
Last Modified: | 2021-07-09 |
Downloads: | 0 |
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