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‘I’m in a bad mood. Let’s go shopping’: interactive dolls, consumer culture and a ‘Glocalized’ model of literacy


Carrington, V, I'm in a bad mood. Let's go shopping': interactive dolls, consumer culture and a Glocalized' model of literacy, Journal of Early Childhood Literacy, 3, (1) pp. 83-98. ISSN 1468-7984 (2004) [Refereed Article]

DOI: doi:10.1177/14687984030031004


This article examines the significance of Diva Starz, a new line of interactive dolls aimed at young girls between 6 and 11 years for current models of literacy. It argues that these dolls have much to tell us about the construction of children as consumers, our views about ‘childhood’, and the models of literacy instruction most appropriate for giving children the skills and knowledge needed to deal with the complex pedagogic texts characteristic of childhood in contemporary consumer culture.

Item Details

Item Type:Refereed Article
Keywords:consumer culture, dolls, literacy, texts
Research Division:Education
Research Group:Education systems
Research Field:Teacher education and professional development of educators
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in education
UTAS Author:Carrington, V (Professor Victoria Carrington)
ID Code:144467
Year Published:2004
Deposited By:Education
Deposited On:2021-05-26
Last Modified:2021-07-29

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