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A behavioural approach to understanding the artist as entrepreneur
chapter
posted on 2023-05-22, 19:04 authored by Coate, B, Hoffmann, R, Arenius, P, Swee-Hoon ChuahSwee-Hoon ChuahThis chapter presents a behavioural approach to understanding the artist as a particular type of entrepreneur. With the continued development of the field of arts entrepreneurship that links the pursuits of both artistry and entrepreneurship, this chapter discusses the behavioural similarities between artists and entrepreneurs in three key dimensions: tolerance for risk, creative disposition and intrinsic motivation. We discuss evidence regarding each of these from a disparate literature across a range of disciplines including economics, psychology, neuroscience and sociology. A clearer understanding of the ‘artepreneur’ emerges, with relevance for both policy makers and practitioners. In particular, behavioural insights regarding the similarities and differences between artists and entrepreneurs can assist in developing non-regulatory interventions towards individual behavioural change. Encouraging both creative and entrepreneurial behaviours allows the arts and culture flourish and nurtures innovation more generally.
History
Publication title
Researching Art Markets: Past, Present and Tools for the FutureEditors
E Lazzaro, N Moureau, A TurpinPagination
86-98ISBN
978-0-3678-9339-2Department/School
TSBEPublisher
RoutledgePlace of publication
London, UKExtent
15Rights statement
Copyright 2021 RoutledgeRepository Status
- Restricted