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A behavioural approach to understanding the artist as entrepreneur


Coate, B and Hoffmann, R and Arenius, P and Chuah, S-H, A behavioural approach to understanding the artist as entrepreneur, Researching Art Markets: Past, Present and Tools for the Future, Routledge, E Lazzaro, N Moureau, A Turpin (ed), London, UK, pp. 86-98. ISBN 978-0-3678-9339-2 (2021) [Research Book Chapter]

Copyright Statement

Copyright 2021 Routledge

DOI: doi:10.4324/9781003018674-10


This chapter presents a behavioural approach to understanding the artist as a particular type of entrepreneur. With the continued development of the field of arts entrepreneurship that links the pursuits of both artistry and entrepreneurship, this chapter discusses the behavioural similarities between artists and entrepreneurs in three key dimensions: tolerance for risk, creative disposition and intrinsic motivation. We discuss evidence regarding each of these from a disparate literature across a range of disciplines including economics, psychology, neuroscience and sociology. A clearer understanding of the Ďartepreneurí emerges, with relevance for both policy makers and practitioners. In particular, behavioural insights regarding the similarities and differences between artists and entrepreneurs can assist in developing non-regulatory interventions towards individual behavioural change. Encouraging both creative and entrepreneurial behaviours allows the arts and culture flourish and nurtures innovation more generally.

Item Details

Item Type:Research Book Chapter
Keywords:arts entrepreneurship, risk, creativity, intrinsic motivation
Research Division:Economics
Research Group:Applied economics
Research Field:Behavioural economics
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Preference, behaviour and welfare
UTAS Author:Chuah, S-H (Professor Swee-Hoon Chuah)
ID Code:144389
Year Published:2021
Deposited By:Economics and Finance
Deposited On:2021-05-19
Last Modified:2021-12-22

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