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A behavioural approach to understanding the artist as entrepreneur

chapter
posted on 2023-05-22, 19:04 authored by Coate, B, Hoffmann, R, Arenius, P, Swee-Hoon ChuahSwee-Hoon Chuah
This chapter presents a behavioural approach to understanding the artist as a particular type of entrepreneur. With the continued development of the field of arts entrepreneurship that links the pursuits of both artistry and entrepreneurship, this chapter discusses the behavioural similarities between artists and entrepreneurs in three key dimensions: tolerance for risk, creative disposition and intrinsic motivation. We discuss evidence regarding each of these from a disparate literature across a range of disciplines including economics, psychology, neuroscience and sociology. A clearer understanding of the ‘artepreneur’ emerges, with relevance for both policy makers and practitioners. In particular, behavioural insights regarding the similarities and differences between artists and entrepreneurs can assist in developing non-regulatory interventions towards individual behavioural change. Encouraging both creative and entrepreneurial behaviours allows the arts and culture flourish and nurtures innovation more generally.

History

Publication title

Researching Art Markets: Past, Present and Tools for the Future

Editors

E Lazzaro, N Moureau, A Turpin

Pagination

86-98

ISBN

978-0-3678-9339-2

Department/School

TSBE

Publisher

Routledge

Place of publication

London, UK

Extent

15

Rights statement

Copyright 2021 Routledge

Repository Status

  • Restricted

Socio-economic Objectives

Micro labour market issues; Preference, behaviour and welfare

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